City Diary

City Diary –

Zurich underwrites book sales

In France it has been called the destroyer of bookshops.

But tax-efficient Amazon has found a friend in Peter Rosengard, the life insurance salesman who sold an $100m (£64m) policy to the US mogul David Geffen.

On May 22, Rosengard’s new memoirs, Talking to Strangers: Adventures of a Life Insurance Salesman, topped the online retailer’s comedy charts while simultaneously ranking second in the business biography bestsellers.

“I felt like The Beatles,” says Rosengard, who threw a party at Claridge’s hotel last month to promote the book to clients including JP Morgan’s star media banker Harry Hampson and Goldman Sachs’ FTSE 100 deal-maker Phil Raper.

Executives at Zurich Insurance were particularly impressed by this summer’s “must-read”. The underwriting firm this week bought 300 copies.